Do you know how fast your website is on a mobile device? Or have you tested your website’s speed on mobile devices? How does it rank?
But don’t panic, Google has a tool, which allows you to check the speed of your mobile website.
Now you’ll ask why we are having this discussion when your website is performing well on desktop.
Well, this is burst the bubble:
As per Gartner, the usage of mobile has surpassed the desktop of usage in the year 2014. Moreover, mobile traffic has been grown to 50 per cent by the end of 2016.
Now that you already know these statistics, you must know how to make your website mobile friendly in detail.
Well, now that you have an idea about the speed of your website on mobile, you would want to make it even faster.
‘But, why?’ – You might ask this!
Well, as per some report, 53 per cent of the mobile users leave a website if it loads in more than 3 seconds. Moreover, as per the announcement by Google in July 2018, website speed is another factor that is counted for mobile searches.
This means slow websites or pages could affect your site’s rankings for both desktop and mobile searches.
So, this is why it is really important to reduce the load speed of your website as much as you can in order to retain the end users. Here, your web design has a big role to play and our website should have responsive design.
If this is not it, here’s some more to add:
As per Statista, over half of the world’s web traffic comes from mobile phones:
Now the question arises:
How to design your website for Mobile Speed?
There are different ways you can speed up your website for mobiles. They are:
1. Minify JS, Minify HTML, Minify CSS:
Before we start, let’s see what minification means?
Minification is a process of removing redundant and unnecessary data without affecting the processing of resource by the browser – for example, removing unused code, code formatting and comments, making use of shorter function names and variables, etc.
While this is very technical, this actually means that you can work on lowering the size of your data or files, by removing some unwanted texts.
2. Optimizing Images on the Website:
Images often give an explanation for most of the downloaded bytes on a page. Consequently, image optimization can often lead to fruitful results by yielding some of the biggest byte savings, hence, improving the performance.
Google has a complete guide about image optimization, but the key points that you must keep in mind are:
- Reduce image quality. Lower the image quality, lower the size. So, bring it down as much as you can without making it look bad.
- Do not use the images that are too heavy compared to how they’re displayed. For instance, do not use an image of 3000×3000 pixels if your end user sees it at 500×500 pixels.
3. Make use of Lazy Loading:
Lazy Loading? What’s this?
Well, lazy loading images are the loading pictures on your site asynchronously. Put differently, loading images and the rest of the content on your page at different times.
Technically, it makes sense to load the content from top to bottom, yeah?
There are many WordPress plugins, which can aid you to do this, which are pretty lightweight and simple, lazy loading is very common in custom web application development.
4. Leverage Caching:
“Caching enables a web browser to store repeatedly requested files on the device of the user for a particular period of time. While caching is activated, the following page loads can be even more efficient.”
Enabling browser caching is one of the most endorsed options to boost the speed of your website. The end users will be grateful to you!
5. Mow down on Redirect:
Do you have any idea how many redirects are there on your site? While redirects are useful for many reasons, they can also slow down the speed of your website. When it comes to redirects, the best suggestion is that you eliminate unnecessary redirects immediately.
The biggest barrier in your website’s speed is 301 redirect. This redirect gets the users from an outmoded page to a new-fresh version.
Here, Varvy’s Redirect Mapper can be helpful:
Now that you’ve gone through the five ways to design a website for the mobile speed, let’s discuss something about Google PageSpeed Insights that can be helpful too.
Google PageSpeed Insights is Helpful:
One of the best tools is Google PageSpeed Insights (PSI), which can diagnose the desktop and mobile version of your website and gives you clear indications about what has to be fixed.
Although PageSpeed Insights is a tool basically made for developers, we’ll do our best to make it simpler to understand.
The only thing that you have to do is to visit the PageSpeed Insights and add the address of your website. You’ll get a report, which will look like the one illustrated in the image below:
Do not forget that this tool won’t scan your complete website and the report will be produced only for the entered website address. The PSI tool will also tell you how optimized your page is. If your site scores 100, this means your website is fully optimized. However, in reality you’ll rarely experience that (even Google scores 59 on mobile devices).
In a nutshell!
If you do not optimize and speed up your website for mobile users, you’ll be behind the curve and miss out traffic. No matter what, ensure that your mobile website loads as fast as it can, to be specific within 3 seconds. Follow the aforementioned mobile design principles to get more traffic and conversions from your mobile page.